InsightLab Piackutató Kft.

WHAT WE OFFER

WHAT WE BELIEVE IN

MARKET RESEARCH

PUBLIC OPINION RESEARCH

BASED ON CUSTOMER INSIGHTS

DECISION-SUPPORT

Complex services, professional toolkit, quality assurance, reliability and short timings just like the “big ones”, combined with the specific expertise, creativity, attention and flexibility of small market research workshops

Just because a dress is well designed, will it suit everyone equally?

We believe that learning the details can lead to better decisions, and thus, to outstanding success in business!

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What we offer

HOT TOPICS

<mark style="font-size: 35px; background-color: #DA271B; color: white;">PROMPT CUSTOMER FEEDBACK </b></mark></br> <div style='font-size: 1.4em; color:white;'>Our online survey system is capable of collecting prompt customer feedback. We offer “self-service” modules with professional support, as well as ready-to-use, complete solutions: in whatever way you need it.</div>	<mark style="font-size: 35px; background-color: #DA271B; color: white;"><b>INTERACTIVE MAP VISUALISATION </b></mark></br> <div style="background-color: rgba(255,255,255,.7); font-size: 1.2em; color:black;">Any results or performance data can be visualised on an Excel-based interactive map, linked to regional or even municipal level population data. Any address (points of sales, partners, etc.) can be marked with a clickable dot, revealing data, air-, travel distance or even travel time.	<mark style="font-size: 30px; background-color: #DA271B; color: white;">SURPRISE YOUR CUSTOMERS WHERE YOU CAN GAIN THE MOST BY IT!&nbsp</b></mark> </BR> <div style='background-color: rgba(255,255,255,.5); font-size: 1.4em; color:black;'>Customer Experience Journey delivers a full view of the relationship between your customers and your brand, and helps you to improve performance exactly where you will gain the most!</div>

Hot Topics

OUR RESOURCES

QUALITY ASSURANCE

We apply all the quality standards and
recommendations developed by the council of ESOMAR.

FULL TRANSPARENCY

personal training

personal supervision by project manager in every phase of the project

software-automatized risk analysis

multi-stage, documented quality control of questionnaires

“real-time” central administration (CAPI) with the possibility of remote intervention

COMPREHENSIVE QUALITY ASSURANCE

Vast experience in coordination of multi-country projects

Single point of contact client service in multi-country projects

Full national coverage (PAPI and CAPI), centralized CAPI administration

Internal Fieldwork Department

Permanent project manager supervision, hot-line and researcher support

More than 100,000 interviews in the past 3 years

MORE ABOUT OUR RESOURCES...

OUR SERVICES - ABOUT WHAT?

Overview of our methodologies arranged by industry:

FMCG

Pharma,

health care

Retail

Finance, insurance

Telecom

Media

Non-profit, public sector

Tourism, transport

Energy, utilities

HOW?

Complete market research service with methodologies and location suited to your business and objectives:

QUALITATIVE

COMPLEX

QUANTITATIVE

PERSONAL

10 regional supervisors

60 permanent, ~30 mobile CAPI laptops with a central administration system

Network of 350+ permanent interviewers

BY PHONE

ONLINE

30 CATI stations

Digital audio-in service and audio recording

Possibility of remote listening

Panel of 165,000+ members

WHO WE ARE

A full-service (qualitative & quantitative) market research agency

…AND WHAT WE ARE PROUD OF

SMOOTH, RELIABLE OPERATION

(OPERATIONAL EXCELLENCE)

CUTTING-EDGE
METHODOLOGICAL TOOLKIT

EXCEPTIONAL CUSTOMER CARE, FLEXIBLE COOPERATION

Our key strengths according to our clients:

OUR STORY...

Established in 2009 by a group of senior researchers, who had previously worked together at a multinational research agency

Professional toolkit and internal infrastructure

Havng conducted over 100,000 interviews in the past 3 years, and more than 100 research projects for dozens of multinational as well as Hungarian companies, we have become one of the key players in the market