OUR FIELDWORK SERVICES

More than 100,000 interviews in the past 3 years

Vast experience in the coordination of large-scale, multi-country projects

Single point of contact client service in multi-country projects

Own, internal fieldwork department

Full national coverage (PAPI and CAPI) with a network of 10 regional fieldwork supervisors

Centralized CAPI administration: remote data downloading, event monitoring, installation and modification of questionnaires

Permanent project manager supervision, hot-line and researcher support

Magyar változat

DATA COLLECTION, FIELDWORK EXECUTION

CAPI DATA COLLECTION

QUALITATIVE RESEARCHES

  • 30 CATI stations

  • Digital audio-in service and audio recording

  • Possibility of remote listening

  • Possibility of online data entry and for our regular partners we also offer real-time online monitoring and data download

  • 60 permanent laptops + 30 additionally available for national coverage studies

  • Self-developed, versatile and customizable CAPI software capable to conduct both offline and online data collection, offering several checking tools for quality assurance. Direct import of “programmed” questionnaires from Microsoft Word, including a free Word questionnaire creator add-in for our regular partners

  • Continuous field monitoring, and for our regular partners we also offer real-time online quota monitoring and downloadable Excel databases

  • Separately stored online database of contacts and travel logs enabling to conduct quality check already during fieldwork and replace invalid questionnaires within fieldwork phase if necessary

  • Automatic restructuring and recoding of database to prepare data processing, automatically created draft for tabulation report (Excel format: can be directly imported to InsightLab’s unique data processing software, but its structure is also usable by other systems)

CATI DATA COLLECTION

ONLINE DATA COLLECTION

  • Utilizing a panel of 165,000+ members

  • Self-developed, versatile and customizable software capable to directly import “programmed” questionnaires from Microsoft Word, including a free Word questionnaire creator add-in for our regular partners

  • Programmes optimized for small screens are also available

  • Focus group discussion locations tailored to specific needs

  • Large capacity multi-functional locations for special researches (e.g. for cross-functional PDD researches linked with local product developments, concept-labs)

  • Possibility of web-streaming

  • Recruitment for focus groups and in-depth interviews is conducted by our own network

  • Registration and checking of participants’ personal data to filter out “regular participants”

  • If required, almost real-time process of paper-based questionnaires/forms by an automatized scanning and customized reporting system

IN-HALL RESEARCHES

  • In-hall researches all over Hungary

  • Special locations and infrastructure are also available: test kitchen, chef / staff, tools for precise measurement or keeping test products warm/cool, dark room with projector, real shelves, individual “self-serving consoles” (e.g. to play audio/video), barcode scanner, etc.

  • Fieldwork launch personally by the project leader, combined with interviewer briefing: briefing interviewers participating in the project, listening to a few complete interviews of every interviewer

  • Permanent monitoring by supervisors and quality check

 

QUALITY ASSURANCE

We apply all the quality standards and recommendations developed by the council of this ESOMAR.

COMPREHENSIVE QUALITY ASSURANCE

  • Personal interviewer training

  • Personal supervision by project manager in every phase of the project

  • Software-automatized risk analysis

  • Multi-stage, documented quality control of questionnaires

  • 100% quality control and logical checking of new interviewers' work

  • “Real-time” central administration (CAPI) with the possibility of remote intervention

FULL TRANSPARENCY

  • Regular field reports

  • AND YOU ARE WELCOME TO ANY:

    • supervisor / interviewer briefing

    • fieldwork visit

    • quality back-checks by phone

CONTACT:

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InsightLab Piackutató Kft.

H-1213 Budapest,

Mária királyné útja 239.

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